Your Email Marketing – Is It Spam?
In this era of competition and strong business rivalries no product can survive without a proper marketing campaign. There are so many products in the market and so much is going on in the lives of people. You have to remind them that your product exists and that it is useful for them. More often than not the e-mail marketing efforts are wasted because mostly such marketing efforts are considered as spam e-mails. Most of the people who receive such e-mails are not interested in those e-mails.
They can simply delete them with out giving so much attention as to read them once. If you do not worry about this factor while planning your e-mail marketing efforts, your e-mails may not even reach the intended audience. There are certain internet spam e-mail filters which will not let your e-mails to reach your target market. Thus it is something really important for you to see that the e-mails should not be taken as spam e-mails.
The business owners who want to market their product while using e-mails as their tool need to be very careful while doing so. Most of us do not understand what a spam e-mail actually is. Spam e-mails are the unsolicited ones, which are sent for the sole purpose of advertising the product online. Spam e-mails are generally disliked by the people because they are something which keeps on nagging them. Most of the spam e-mails are resent again and gain to ensure that the recipient has at least read it once. Bu the result of this irritating effort of one marketer results as a loss of many others. Now most of the people do not bother even to look at the e-mail if it appears to be spam.
The spam e-mails are received by almost all internet users on daily basis. The quantity seems to be on an increase. Many Internet service providers save their customers from spam e-mails by applying certain filters. The success of your e-mail marketing depends on the perception of the recipient. If they consider it to be a useful le-mail, it will serve the purpose for you.
One way to make it work is to be very particular about the e-mailing list. You can ask the interested customers to register with your website and then send these e-mails only to those who are interested. Another way is to send e-mails to all those who visit your website. The e-mailing list should be prepared with great care other wise the purpose of all this exercise will not be served.
One commonly followed idea is to give the recipient a choice to get them removed from the e-mailing list if they do not want further information about your product. Sometimes people have in the first place asked you so keep them informed but they do not like to receive too many e-mails from you. To avoid this you can give them this option and they will feel better about it.
The content to be sent must be of good quality. The content must not have any more information than needed. All these factors make your e-mail marketing a success and your e-mail will not be considered as spam by the recipients.